8 Ways to Increase Twitter Followers

Whether you hate Twitter or can’t live without it, there’s one thing you can’t deny if you work and live in the online marketing world; Twitter isn’t going anywhere, and it’s an absolute necessity if you’re working on content marketing.

Despite the fact that I can’t seem to move any of my real world friends over to Twitter from Facebook, I still use the platform for one thing, content promotion.  I started using Twitter very reluctantly several years ago, and despite having no real friends to interact with, have developed a following that stays fairly consistently above the 2,500 mark.  Why would I keep using it despite not being able to interact with friends? Simple.  I get to interact with the people who read (and often enjoy) my content.  Who better to talk to, share with and promote content to than the people who actually enjoy your writing?

There are several thousand articles out there that will tell you the “5 fastest ways to increase Twitter followers,” or get your content re-tweeted more often and just about all of them will tell you the exact same thing.  Why? Because there is no secret, underground method for growing your Twitter following.  If you write thoughtful, engaging content, your blog will get readers, you’ll show up in search engines and people will want to share your content. Plain and simple.

So Taylor, if there’s already so many articles out there on how to increase twitter followers, why are you bothering to write one?  Well, the reason is simple.  Some of my Twitter followers might be interested in seeing what I have to say.  If they like what they see, they might just follow and re-tweet.  Worth it, in my opinion.

The 8 Ways to Increase Twitter Followers

Keep in mind, these aren’t the only ways out there to do it.  These just so happen to be the 10 methods that 100% will not change, and are the best steps towards doubling, or even tripling your Twitter followers.

  1. Complete your Twitter bio:  It’s been said over and over, but some people just don’t seem to get it.  If you don’t fully utilize the space Twitter gives you to introduce and promote yourself, you’re missing out on someone, somewhere who might have followed you; but, because you didn’t fill out your bio, they weren’t sure if they would benefit from giving you a follow.  Take the 3 minutes and give a detailed bio.
  2. Tweet more often than you do now:  One of the best ways to get a Twitter following, is to tweet.  Don’t expect to get a 100,000 follower base if you’re account has 200 tweets over 4 years.  You’re clearly not talking, so what’s the point in following?
  3. Utilize RELEVANT hash tags:  It’s one thing to use hash tags properly, it’s an entirely different problem if you’re using hash tags that nobody is interested in or that aren’t relevant.  If you’re writing about social media, find and use a hash tag that includes those words that other people are actually using themselves.  Don’t go out and create a brand new one with your name like “#HarryConnickSocialMedia” and expect others to use it just because it’s from you.  Stick with what’s out there and what’s actually relevant and you’ll give yourself the opportunity to increase your exposure.
  4. Follow & interact with people in your industry:  Want to get more people talking about your content? Try reaching out to and sharing content from well known and respected bloggers.  They’re already in your industry, so it makes sense that they might be the perfect people to start getting attention from.  The more you interact with these people, the higher your chances are that they’ll notice you, interact and maybe even share your content someday.
  5. Share content that isn’t yours:  The last thing anyone wants is a narcissist.  If you aren’t sharing content from others, not only are you looking selfish but your limiting the amount of information that you’re providing to your followers.  If you want to be viewed as a resource and an expert, it doesn’t hurt to put aside that pride and share content from other people when it’s something your followers might be interested in seeing.
  6. Follow the right people, in the right places:  One of the easiest ways to attract new followers that want to read your info, is to seek them out yourself.  If you actively look for new followers who are interested in your niche, you will have a much easier time getting new followers than just sitting back and waiting.  Remember those industry leaders you followed in #4?  Take a look at their list of followers.  Chances are, a good majority of those people are interested in your niche, and would be interested in following you given the opportunity.
  7. Promote your content to share and follow:  If you don’t have a share/follow button on your website, stop reading this article and get them now.  You’re absolutely wasting your time trying to get more Twitter followers if you aren’t giving them a way to find you from your website.  When you post a new article, make sure that article has share buttons and that one of those share buttons leads to Twitter.  If you’re really wanting to promote your content, make sure that share button has a predefined tweet that includes your Twitter handle so you increase the chances of your handle being seen when someone shares your content.
  8. Schedule and automate your tweets:  Don’t do this for everything, but be sure you do it for your evergreen content.  Don’t simply write a post, Tweet about it once and leave it there forever.  Continue to share you posts and articles on a regular, automated rotation so that your newest followers can be exposed to your older content.  It’s a great way to start building article views on posts from a while back.  If you’re not using a program to manage your social media accounts, like Sprout Social or Hootsuite, I would suggest trying out Hootsuite, they have a 30 free trial of their pro level account that’s extremely affordable.  I’ve been using Hootsuite for several years to manage dozens of accounts and have loved every minute of it. Sign up for a free 30-day trial of HootSuite Pro here.

Beyond these easy to handle tips, there are plenty of ways to increase your Twitter followers.  Try out some strategies of your own and see what works and what doesn’t.  The beauty of Twitter is that there are millions of people using it, so there’s truly and endless amount of people to reach out to.

What methods do you use to increase Twitter followers?  What has worked and what doesn’t?  Share your thoughts and leave a comment!

Taylor Clark is a web designer, internet marketing expert and blogger from Gonzales, LA. Taylor has been working with small business owners and entrepreneurs to improve their online marketing strategy through use of social media, website marketing, PPC advertising and much more.